Adore Me's Payment Audit: Boosting Authorization by 15%

What’s a Rich Text element?

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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<script>
  /**
   * Writes the current year to all elements that match the selector.
   */
  function setCurrentYear() {
    const YEAR_ELEMENTS_SELECTOR = '[fs-hacks-element="year"]';

    const yearElements = document.querySelectorAll(YEAR_ELEMENTS_SELECTOR);
    const currentYear = new Date().getFullYear().toString();

    yearElements.forEach((yearElement) => {
      yearElement.textContent = currentYear;
    });
  }
  
  document.addEventListener('DOMContentLoaded', setCurrentYear);
</script>

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Static and dynamic content editing

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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How to customize formatting for each rich text

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Adore Me is a disruptive e-commerce startup revolutionizing the lingerie industry by creating fast-fashion and inclusive intimate apparel. Adore Me has several business models, ranging from e-commerce selling to subscription-based models.

Roxana Gulea is in charge of Customer Engagement & Fraud Prevention at Adore Me. With her insights, we dive into the audit she did of Adore Me’s payments with Telescope by ProcessOut.

Overview of Telescope’s dashboards (random data).

Telescope is a product developed by ProcessOut helping merchants audit and benchmark their payment performance without any technical integration. On Telescope, you can easily see where your authorization rate and fees stand and compare them to those of similar businesses. The Telescope Diagnostic features analyze bad authorization patterns to show what transactions can be optimized and how.

We started to dig with Roxana into the world of declines, what they mean and what we can do about them. The priority for Adore Me was to improve its reputation with issuing banks, to drive better performance from its payment processor and acquirers.

On Telescope, Roxana identified 3 key actions to put in place in the short term

Send more information with Adore Me transactions to processor and acquirers
Decrease the number of monthly retries on failed payments from 5 to 3
Exclude some cards that had a certain decline message (incorrect number, stolen cards)

And this strategy already had a tremendous return on investment!

“After these adjustments and optimizations we made, we started to see a month-by-month drop of our decline rate. In 6 months, our global authorization rate went up by 15 points.” — Roxana Gulea, Customer Engagement & Fraud Prevention Manager at Adore Me.

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Great products must come with great support

At ProcessOut, we stand on the merchant’s side. We want to be the closest partner of payment teams to help them to get the best from their providers. It means a lot to us and we believe that great products must come with great support to deliver the best service at the end of the day.

“On top of the great technology ProcessOut provides, the support provided by the team and the founders has been amazing and definitely a key success factor for the project.” — Roxana Gulea, Customer Engagement & Fraud Prevention Manager at Adore Me.

If you are wondering how you could optimize your authorization rate and fees, feel free to reach out to us at hi@processout.com, or to create a Telescope account directly - we will be more than happy to help!